Artisan bánh mì, hand-rolled rice papers, and the pantry essentials your kitchen has been missing — all crafted with care right here on N Malden Ave.
Authentic
Family recipes
Every recipe carries generations of Vietnamese culinary tradition.
Sòng Gạo — 78Win was born from a simple belief: the best ingredients deserve the simplest handling. Our founders brought recipes passed down through generations, along with a deep respect for the rice that is the heartbeat of Vietnamese cuisine.
Tucked into a quiet corner of North Fullerton on Malden Avenue, we've become a gathering place for families, students, and neighbors who appreciate food made with intention. Every loaf of bánh mì is baked fresh each morning. Every batch of rice paper is hand-rolled with care. This isn't just a store — it's a piece of Vietnam, right in your neighborhood.
Fresh
Baked daily
Real
Imported spices
Local
Fullerton proud
Everything you need for authentic Vietnamese cooking — and a few surprises for sweet tooths.
Crispy French-Vietnamese loaves filled with house-made pâté, cold cuts, and pickled vegetables — baked fresh every morning.
Delicate bánh tráng for fresh spring rolls, plus phở noodles, bún, and bánh cuốn sheets — all sourced from trusted Vietnamese mills.
Fish sauce, coconut milk, lemongrass paste, hoisin, and the spices that make your Vietnamese cooking taste like home.
Dark-roastphin coffee, fragrant jasmine tea, and everything you need for a proper cà phê sữa đá at home.
Thai basil, cilantro, mint, rau răm, and seasonal vegetables — all fresh and sourced locally when possible.
Bánh flan, bánh da lợn, chè, and other beloved Vietnamese sweets — made in small batches with traditional methods.
We're just off the beaten path on N Malden Ave — the kind of spot worth finding. Stop by for a fresh bánh mì, browse our pantry, or pick up everything you need for tonight's dinner.
Address
220 N Malden Ave
Fullerton, CA 92832-1822
Phone
(657) 217-5017Hours
Mon – Sat: 9:00 AM – 7:00 PM
Sunday: 10:00 AM – 5:00 PM
Have a question about our products or catering? We'd love to hear from you.
Every visit supports a local business that's rooted in community, tradition, and really good food.
Visit Sòng Gạo Today